From the local restaurant's logo on the back of those Softball Jerseys to the grocery market's slogan on Beach Balls, companies have long recognized the value of being a part of their community's outdoor recreation and sporting activities.  Even in mild climates like San Diego, there's a heightened energy that appears each spring as more and more people take to the local parks, beaches and their own backyard for fun activities.  That's why sports promotional items, custom sports products and customized outdoor rec products can be great promotional opportunities for small and large businesses alike (continued below).

Outdoors
OutdoorRec

Sporting Goods
Sporting Goods

Fitness
Fitness

Custom Fan & Rally Gear
Fan & Rally

Golf Accessories

Too, many of these activities and sports extend well into fall or draw year-round interest even in colder climates thanks, in part, to indoor venues.  

Whether sponsoring an employee's sand Volleyball League or promoting your Personal Fitness Training business, these sporting and recreational activities can be a great way to associate your brand with the energy and activities reflecting your community recreational interests. They become opportunities to not only to expand visibility within your community but to show your support of the community.  Keep in mind that many participants and their extended families will support businesses that support them.  

Look for products that will not only be of interest to your existing customer base but also prospective customers as a means of expanding your customer base.  For example, a recreational camping supply store might offer Logo Compass Whistles as a means of reaching out to bird watchers, hikers or even survivalists.  Consider too opportunities to reach future prospective customers.  For example, offer that same Promotional Whistle for college safety programs or to young scouting troops.